AI-Powered People Counting for Retail
Using AI video analytics to track incoming and outgoing foot traffic and provide deeper visibility into mall retail activity.
Deployment Highlights & Capabilities
Retail Intelligence & Foot Traffic Visibility
Pondok Indah Mall commissioned Senturian to better understand foot traffic across its retail environment through AI-powered video analytics.
The Challenge
Pondok Indah Mall needed greater visibility into the movement of people across its retail spaces.
Understanding incoming and outgoing traffic provides valuable insight into how people move through the mall and its retail environment, enabling better tenant placement, lease valuation, and staffing allocation.
The Solution: DataLibrary Edge
Senturian implemented AI Video Analytics people counting to track incoming and outgoing people traffic within the mall.
The deployment used DataLibrary Edge, providing a solution designed to reduce hardware resource requirements while maintaining flexibility to utilize additional functions and features available on the Edge device.
- AI-powered people counting with high temporal accuracy
- Tracking of incoming and outgoing foot traffic across entrance portals
- Video analytics purpose-built for high-density retail environments
- DataLibrary Edge deployment minimizing server footprint
- Reduced hardware resource requirements and power consumption
- Flexibility to utilize additional Edge device functions and features
Solution Impact & About Pondok Indah Mall
Pondok Indah Mall, commonly known as PIM, is a large shopping complex located in the Pondok Indah suburb of South Jakarta, Indonesia. The complex comprises three buildings: the older 3-storey PIM1, 5-storey PIM2, and the newest building, PIM3. In January 2017, Forbes recognized Pondok Indah Mall among the top five shopping malls in Jakarta.
The implementation provided Pondok Indah Mall with an AI-based approach to tracking people traffic within its retail environment, while the DataLibrary Edge solution helped reduce hardware resource requirements and provided flexibility for additional Edge-based capabilities.
